Pacific Vision Foundation
Case Study
Goal
Position the Pacific Vision Eye Institute (PVEI) physicians as thought leaders.
Position the Pacific Vision Eye Institute (PVEI) physicians as thought leaders.
Campaigns
Our Approach
PONY Comms believes in proactive researching and sourcing buzzworthy topics before clients even ask. We find what makes our clients great and then work relentlessly to amplify their notable qualities at opportune times. PONY Comms’ strategy is never to wait for the client to provide the material: we do our own research, identify the critical facts, and then deliver great content to the right press.
PONY Comms believes in proactive researching and sourcing buzzworthy topics before clients even ask. We find what makes our clients great and then work relentlessly to amplify their notable qualities at opportune times.
PONY Comms’ strategy is never to wait for the client to provide the material: we do our own research, identify the critical facts, and then deliver great content to the right press.
Campaigns
Dr. Lee
When COVID hit, PONY Comms took the initiative to research the connection between the eye and virus contraction. At this point, there was no research on ocular coronavirus transmission. PONY Comms scanned the American Academy of Ophthalmology’s website daily for updates and found a study on COVID contraction through eye secretions. We immediately emailed the study to the doctors at PVEI and received four tips from Dr. Kevin Lee.
Dr. Lee’s campaign in particular was incredibly successful. WebMD, Shape, Health, and Business Insider continuously reached out to us for stories and used Dr. Lee’s tips in multiple articles about COVID safety while traveling and voting in person. Al Jazeera even requested a byline from Dr. Lee. But as mentioned above, we didn’t leave anyone else behind, and we were able to secure significant coverage for other medical practitioners at PVEI by leveraging their expertise for relevant and interesting angles.
• Total Number of Articles: 67
• Reach: 52,835,409,237
• Ad Value Equivalency: $488,727,535.44
Dr. Katsikos
An optometrist, Dr. Katsikos was a dry eye specialist.
• Total Number of Articles: 26
• Reach: 8,539,614,843
• Ad Value Equivalency: $78,991,437.30
Dr. Liu
Peggy Liu, MD, is a generalist with a breadth of knowledge, so she’s been the go-to for many topics for all kinds of outlets, like Shape, POPSUGAR, WebMD, Parade, The Healthy, Bottomline Health, Business Insider, and others.
• Total Number of Articles: 17
• Reach: 8,960,617,725
• Ad Value Equivalency: $82,885,713.96
Dr. Bansal
Dr. Jay Bansal is a LASIK specialist. He has been featured multiple times in WebMD and AllAboutVision.com.
• Total Number of Articles: 9
• Reach: 924,628,502
• Ad Value Equivalency: $8,552,813.64
Results
Featured In
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Awards
2021 3X Platinum Winner
Strategic Programs & Media Relations
2021 3X Platinum Winner
Strategic Communications Media Relations/Publicity
Testimonials
“Believe it or not, a patient actually came to see me after reading one of these articles about the Eye Institute on MSN. Media exposure does help. Keep up the good work!”
Dr. Kevin Lee
Ophthalmologist and Founder of the Golden Gate Eye Associates within the Pacific Vision Eye Institute
“Our experience with PONY Communications was absolutely fantastic. I’ve never seen so much success in such a short amount of time! Their ability to develop story ideas and media angles to drive brand awareness is unparalleled. Their commitment to ensuring our brand is taken care of and the media are in the know really shows and sets them apart. Thank you for your work!”
Rosanna McDonald
Director of Marketing and Fundraising, Pacific Vision Foundation
