PR: Pacific Vision Foundation

Case Study

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PR: Pacific Vision Foundation
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Goal

Position the Pacific Vision Eye Institute (PVEI) physicians as thought leaders.

Position the Pacific Vision Eye Institute (PVEI) physicians as thought leaders.

Campaigns

Our Approach

PONY Comms believes in proactive researching and sourcing buzzworthy topics before clients even ask. We find what makes our clients great and then work relentlessly to amplify their notable qualities at opportune times. PONY Comms’ strategy is never to wait for the client to provide the material: we do our own research, identify the critical facts, and then deliver great content to the right press.

PONY Comms believes in proactive researching and sourcing buzzworthy topics before clients even ask. We find what makes our clients great and then work relentlessly to amplify their notable qualities at opportune times.

PONY Comms’ strategy is never to wait for the client to provide the material: we do our own research, identify the critical facts, and then deliver great content to the right press.

Results

Dr. Lee

When COVID hit, PONY Comms took the initiative to research the connection between the eye and virus contraction. At this point, there was no research on ocular coronavirus transmission. PONY Comms scanned the American Academy of Ophthalmology’s website daily for updates and found a study on COVID contraction through eye secretions. We immediately emailed the study to the doctors at PVEI and received four tips from Dr. Kevin Lee.

Dr. Lee’s campaign in particular was incredibly successful. WebMD, Shape, Health, and Business Insider continuously reached out to us for stories and used Dr. Lee’s tips in multiple articles about COVID safety while traveling and voting in person. Al Jazeera even requested a byline from Dr. Lee. But as mentioned above, we didn’t leave anyone else behind, and we were able to secure significant coverage for other medical practitioners at PVEI by leveraging their expertise for relevant and interesting angles.

• Total Number of Articles: 67
Reach: 52,835,409,237
Ad Value Equivalency: $488,727,535.44

Dr. Katsikos

An optometrist, Dr. Katsikos was a dry eye specialist.

• Total Number of Articles: 26
• Reach: 8,539,614,843
• Ad Value Equivalency: $78,991,437.30

Dr. Liu

Peggy Liu, MD, is a generalist with a breadth of knowledge, so she’s been the go-to for many topics for all kinds of outlets, like Shape, POPSUGAR, WebMD, Parade, The Healthy, Bottomline Health, Business Insider, and others.

• Total Number of Articles: 17
• Reach: 8,960,617,725
• Ad Value Equivalency: $82,885,713.96

Dr. Bansal

Dr. Jay Bansal is a LASIK specialist. He has been featured multiple times in WebMD and AllAboutVision.com.

• Total Number of Articles: 9

• Reach: 924,628,502

• Ad Value Equivalency: $8,552,813.64

Results

132
Articles
84,261,504,976
Total impressions

Featured In

Awards

Hermes Creative Awards

2021 3X Platinum Winner

Strategic Programs & Media Relations

Marcom Awards

2021 3X Platinum Winner

Strategic Communications Media Relations/Publicity

Testimonials

“Believe it or not, a patient actually came to see me after reading one of these articles about the Eye Institute on MSN. Media exposure does help. Keep up the good work!”

Dr. Kevin Lee

Ophthalmologist and Founder of the Golden Gate Eye Associates within the Pacific Vision Eye Institute

“Our experience with PONY Communications was absolutely fantastic. I’ve never seen so much success in such a short amount of time! Their ability to develop story ideas and media angles to drive brand awareness is unparalleled. Their commitment to ensuring our brand is taken care of and the media are in the know really shows and sets them apart. Thank you for your work!” 

Rosanna McDonald

Director of Marketing and Fundraising, Pacific Vision Foundation

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