Public Relations

Pacific Vision Foundation

in collaboration with

Goal

Position the Pacific Vision Eye Institute (PVEI) physicians as thought leaders.

Campaigns

Our Approach

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PONY Comms believes in proactive researching and sourcing buzzworthy topics before clients even ask. We find what makes our clients great and then work relentlessly to amplify their notable qualities at opportune times.

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PONY Comms’ strategy is never to wait for the client to provide the material: we do our own research, identify the critical facts, and then deliver great content to the right press.

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Results

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Dr. Lee

When COVID hit, PONY Comms took the initiative to research the connection between the eye and virus contraction. At this point, there was no research on ocular coronavirus transmission. PONY Comms scanned the American Academy of Ophthalmology’s website daily for updates and found a study on COVID contraction through eye secretions. We immediately emailed the study to the doctors at PVEI and received four tips from Dr. Kevin Lee.

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Dr. Lee’s campaign in particular was incredibly successful. WebMD, Shape, Health, and Business Insider continuously reached out to us for stories and used Dr. Lee’s tips in multiple articles about COVID safety while traveling and voting in person. Al Jazeera even requested a byline from Dr. Lee. But as mentioned above, we didn’t leave anyone else behind, and we were able to secure significant coverage for other medical practitioners at PVEI by leveraging their expertise for relevant and interesting angles.

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• Total Number of Articles: 67

‍• Reach: 52,835,409,237

• Ad Value Equivalency: $488,727,535.44

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Dr. Katsikos

An optometrist, Dr. Katsikos was a dry eye specialist.

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• Total Number of Articles: 26

• Reach: 8,539,614,843

• Ad Value Equivalency: $78,991,437.30

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Dr. Liu

Peggy Liu, MD, is a generalist with a breadth of knowledge, so she’s been the go-to for many topics for all kinds of outlets, like Shape, POPSUGAR, WebMD, Parade, The Healthy, Bottomline Health, Business Insider, and others.

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