OhmConnect
Case Study
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Goal
To position OhmConnect as the leading residential energy company paving the way to a 100% clean energy future.
Campaigns
Our Approach
PONY Comms implemented a multi-pronged approach that secured compelling coverage to increase user signups, keep stakeholders impressed, and attract potential investors. Press opportunities included key announcements, executive thought leadership, customer stories, key partnerships, and a consistent search for relevant media opportunities.
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Campaigns
- Resi-Station Campaign: OhmConnect launched North America’s largest virtual power plant.
- City Energy Challenge
- EndCABlackouts Campaign: OhmConnect provided 1M free smart thermostats to End CA Blackouts. PONY Comms arranged a celebrity partnership with Kristen Bell to engage media and attract consumers. Watch here.
- Cisco DeVries Thought Leadership
- Matt Duesterberg Thought Leadership
- Don Whaley Thought Leadership
- Curtis Tongue Thought Leadership
- Google Partnership
- Customer Stories
Results
701
Articles
88,934,737,053
Total impressions
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Awards
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Testimonials
"We would not be where we are without Pony Comms. They’ve been so instrumental; an ultimate game changer and I would hire them 12 times over. Their strategy made our campaign a total blockbuster. They worked diligently to form the kind of long-term relationships that would generate the exact coverage we needed."
Liz Ludwig
CMO, OhmConnect
“Pony Comms is the case study in why a small, dedicated agency is the right strategy. We had a major partner announcement, and this multi-million dollar company brought in their large agency. The contrast was stark: instead of a checked out, (barely) delivering agency, Pony Comms brought extra care, dedication, and expertise – and secured 95% of the coverage.”
Cliff Staton
Head of Government Affairs & Community Relations, OhmConnect
“For those fans of Gossip Girl. Forgetting Sarah Marshall. Frozen, Bad Moms, or The Good Place, you can officially get excited. For any folks not familiar with Kristin, she quite a “get” for us and we could not be any more excited. Thanks to Alexandra Pony who helped catch this “big fish”
Liz Ludwig
CMO, OhmConnect
"The recent story we got on Fresno TV 30 was fantastic - exactly the kind of story we'd love to see more - and the key was the member interview.”
Cliff Staton
Head of Government Affairs & Community Relations, OhmConnect
