Public Relations

Highway Benefits

in collaboration with

Results

Featured In

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Goal

Within a six-week timeframe, PONY Communications’ goal was to establish Highway Benefits as the leading employee benefits platform for student loan repayment by securing top-tier media coverage in HR trade outlets to enhance brand recognition and validation.

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Our Approach

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As the student loan repayment period approached, PONY Communications executed a multi-pronged approach to get Highway in front of top-tier HR media.

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By positioning Highway’s CEO as a thought leader and leveraging key industry moments (IRS Webinar and student loan repayment resumption), PONY Communications was able to generate an impressive amount coverage in a very short time frame with outlets like: Entrepreneur, HR Brew, HRMorning, BenefitsPRO, Accounting Today, Morning Brew, and many others.

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