HeroX & NASA's Lunar Loo Challenge

Case Study

HeroX & NASA's Lunar Loo Challenge
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Goal

To promote media engagement and problem-solver participation in NASA’s Lunar Loo crowdsourcing campaign.

To promote media engagement and problem-solver participation in NASA’s Lunar Loo crowdsourcing campaign.

Campaigns

Our Approach

PONY Comms centered the campaign around an always-interesting topic: poop – and how astronauts were going to manage bathroom breaks on the moon. We helped come up with the alliterative name, Lunar Loo and we even proposed a Lunar Loo Jr. campaign for kids. The Lunar Loo Challenge quadrupled the coverage and the participants of the wildly popular Space Poop campaign. At one point, NASA’s director of Communications called us to say that she was getting too many media requests.

PONY Comms centered the campaign around an always-interesting topic: poop – and how astronauts were going to manage bathroom breaks on the moon. 

We helped come up with the alliterative name, Lunar Loo and we even proposed a Lunar Loo Jr. campaign for kids.  

The Lunar Loo Challenge quadrupled the coverage and the participants of the wildly popular Space Poop campaign. At one point, NASA’s director of Communications called us to say that she was getting too many media requests. 

Campaigns

Results

385
Articles
1,260,535,734
Total impressions

Featured In

Awards

Ragan's PR Daily Awards

2021 Honoree

Communicators of the year

Hermes Creative Awards

2021 3X Platinum Winner

Strategic Programs & Media Relations

Marcom Awards

2021 3X Platinum Winner

Strategic Communications Media Relations/Publicity

NASA JSC Group Achievement Award

NASA

JSC Group Achievement Award

Testimonials

“The Queen of PR!”

Kal Sahota

President and CEO, HeroX

"Alexandra and her team are responsive, adaptive, and above all, committed. They work tirelessly to streamline our messaging and get our goals highlighted in mainstream media. I’ve never seen an agency work like they do. The results speak for themselves."

Gina Sparrow

Strategic Project Manager, HeroX

“You should know that the article got very good engagement and lots of clicks to our shortened URL, which is much more engagement than the articles (which are often only read in print syndication) usually get.”

Erin Blakmore

Reporter, The Washington Post

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