HeroX & NASA's Lunar Loo Challenge

About

As NASA prepares for our return to the Moon, innumerable activities to equip, shelter, and otherwise support future astronauts are underway.  These astronauts will be eating and drinking, and subsequently urinating and defecating in microgravity and lunar gravity.  While astronauts are in the cabin and out of their spacesuits, they will need a toilet that has all the same capabilities as ones here on Earth. NASA is calling on the global community for their novel design concepts for compact toilets that can operate in both microgravity and lunar gravity.  These designs may be adapted for use in the Artemis lunar landers that take us back to the Moon.  Although space toilets already exist and are in use (at the International Space Station, for example), they are designed for microgravity only.  NASA’s Human Landing System Program is looking for a next-generation device that is smaller, more efficient, and capable of working in both microgravity and lunar gravity.

Project

One of the most significant campaigns we ran from start to finish was Lunar Loo, which showcase PONY Comm’s ability to not just pitch writers and editors, but capture the imagination of the world. With the same dedication to securing compelling coverage as for our terrestrial clients, we supported NASA’s Lunar Loo campaign in partnership with HeroX, the leading crowdsourcing site.

Results

1,260,535,734

Total impressions

385

Articles

"As NASA astronauts prepare to set their boots on the Moon in 2024, we're turning to the global network of problem solvers to design the next-generation lunar toilet. As we prepare for this extraordinary event, we can't forget about the ordinary needs of our astronauts' as they spend time on the lunar surface."
Mike Interbartolo, Lunar Loo Challenge Project Manager

Seen in

"Getting back to the Moon by 2024 is an ambitious goal, and NASA is already working on approaches to miniaturize and streamline the existing toilets. But they are also inviting ideas from the global community, knowing that they will approach the problem with a mindset different from traditional aerospace engineering. This challenge hopes to attract radically new and different approaches to the problem of human waste capture and containment."
NASA

Let's make some noise alexandra@ponycommunications.com

Let's make some noise