HeroX & NASA's Lunar Loo Challenge
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Results
19,502
Participants for the Lunar Loo Challenge
320,165
Number of Viewers Looking at the Challenge
60,463
Number of Referrals/Trackable Traffic
400+
Articles
Results
Featured In
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Testimonials
The Queen of PR!
Alexandra and her team are responsive, adaptive, and above all, committed. They work tirelessly to streamline our messaging and get our goals highlighted in mainstream media. I’ve never seen an agency work like they do. The results speak for themselves.
You should know that the article got very good engagement and lots of clicks to our shortened URL, which is much more engagement than the articles (which are often only read in print syndication) usually get.
Goal
To promote media engagement and problem-solver participation in NASA’s Lunar Loo crowdsourcing campaign.
To promote media engagement and problem-solver participation in NASA’s Lunar Loo crowdsourcing campaign.
Campaigns
Awards
2021 Honoree
Communicators of the year
2021 3X Platinum Winner
Strategic Programs & Media Relations
2021 3X Platinum Winner
Strategic Communications Media Relations/Publicity
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NASA
JSC Group Achievement Award
Our Approach
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At PONY Comms, we knew the key to attention-grabbing comms was to go where few dare: straight to the loo. We centered the campaign on a question everyone was secretly asking—how do astronauts go on the moon?
We coined the name Lunar Loo, and even pitched a spinoff: Lunar Loo Jr., a kid-friendly version that brought the campaign to a younger crowd.
The result? Lunar Loo flushed the competition. It quadrupled both media coverage and public participation compared to NASA’s previous (already viral) Space Poop Challenge. At one point, the campaign got so much traction, NASA’s own Director of Communications called us… to say she was overwhelmed with media requests.
